For years retail environments for black hair care products and services have been lacking the same upmarket aesthetic and customer service promoted by the beauty industry targeting those outside of the black community.

 

With black consumers now suffering issues of abuse, neglect and racism when buying the hair care products they need, it's more important than ever to lift up, promote and support black owned businesses serving the community.

 

I speak to CEO of TreasureTress, Jamelia Donaldson, who joins me to discuss raising the bar for the black beauty industry, and why re-aligning the standard for black hair care to global beauty standards is so important.